Tuesday, January 6, 2015

My Top Three Favorite Musicals: Stage To Screen

With the recent release of the film version of Into the Woods, I thought it might be fun to share my top three favorite film versions of musicals that originated on the stage.

A number of adapted musicals have enjoyed big box office success and some are quite good; both for their stand alone entertainment value and in their homage to their source material. My Fair Lady and Grease are two good examples.

For me, there are three that stand above the rest for a variety of reasons. In two of the three cases, I think the film adaptations are actually better than the original stage versions.

marquee number - 3Dreamgirls (2006) Directed by Bill Condon and adapted from the Tony Award-winning original 1981 Broadway musical directed and choreographed by Michael Bennett. Dreamgirls was nominated for 8 Academy Awards, winning two Oscars: Sound Mixing and Best Supporting Actress for Jennifer Hudson.

Dreamgirls (2006)
Dreamgirls (2006)
Suggested by the rise of The Supremes, Dreamgirls is an exuberant tribute to the sights and sounds of the 50's & 60's.


I find the film version superior to the stage production because of the visual, on location advantages and smoother scene/time transitions. The screenplay (by Condon) stays true to the original.





4500-number2Chicago (2002) Directed by Rob Marshall (Into the Woods). Screenplay by Bill Condon (Dreamgirls).

Chicago (2002)
Chicago (2002)
Based on the 1975 Bob Fosse, Kander & Ebb musical, whose stripped-down 1996 revival, far exceeded the success of the original. Still running on Broadway after 18 years.

I'm not a fan of the stage version. I find it drab and dull. On screen though, Chicago is an exciting, vibrant song and dance masterpiece. By far, the best example of a film adaptation being much better than the original.


Fire Letters A-ZWest Side Story (1961) Based on the classic 1957 stage musical, the film is a true representation of the original stage material and by far, my favorite movie musical of all time.
West Side Story is a contemporary re-telling of the Romeo and Juliet love story, told against the backdrop of the gang-controlled streets of New York.

West Side Story (1961)
West Side Story (1961)
Ground breaking in so many ways with some of the best choreography ever created, West Side Story is perfection.

The result was honored with a record 10 Academy Awards-- the most of any other movie musical and the fourth biggest winner, overall in Oscar history.

I've loved West Side Story since I was a kid. When I finally saw it live on stage for the first time, I was completely blown away. It's one of the few works that I wouldn't say one version is better than the other. The film and stage versions are equally brilliant.

I'm always shocked when someone says they've never seen West Side Story. If you've honestly never seen it. Put it on the top of your list now.

Friday, January 2, 2015

Why I Liked But Didn’t Love The INTO THE WOODS Movie


Into-the-Woods-banner
The good news is that Into the Woods was the second highest grossing film on Christmas Day and it finished third overall for the weekend.
The bad news is that I didn't love it.
Let me compare Into the Woods to a piece of chocolate cake. Right off, you may either love or hate it because  you might like or dislike chocolate, cake, or both. If you've never had chocolate cake before-- this may be the most delicious thing you ever tasted. If you like chocolate cake-- this may be satisfying; but if you love chocolate cake, this may be underwhelming or a complete disappointment. There are still others that will find-- good or bad, dry or moist-- they are just grateful to have a slice of cake.
For me, this version of ITW is missing key ingredients. Or to draw from the script-- the potion is missing it's hair as yellow as corn. It didn't work for me.
The original Into the Woods clearly explores the price that comes with wishes, what is really happily ever after; and the importance of teaching children, wishes as children  and the hope that exists in children themselves. Much of this is lost or brushed aside in the film. Instead of a film using fairy tales to tell a bigger story, it's just a film telling fairy tales with a slightly different ending.

The movie is beautifully filmed and features an outstanding cast. BUT-- I found it visually too dark; and with the major plot changes, I was never drawn in or emotional involved.
I have some pretty strong opinions about this particular film because I've had a long personal attachment to the stage version of Into the Woods.


Poster for the original Broadway production of Into the Woods.
I saw the original 1987 Broadway production-- twice, the 1988 first national tour, worked the theater where the second national tour began in Chicago (non-equity), saw the 2002 Broadway revival, designed the set and costumes for a local high school production; and have seen literally dozens of professional and amateur productions over the years.

The stage version of Into the Woods is visually a combination of light (colorful) and dark images, where the movie was visually dark from start to finish. The village and castle scenes in the movie all had a dingy, dirty feel as opposed to embodying color, light or any fairy tale magic. Emotionally, the movie is pretty much gray from start to finish. I didn't feel the passion of the dreams and wishes from the major characters; which is problematic because it leaves no real reason for them to go into the woods to begin with. We never truly see even a glimpse of the happy ever after they are so desperate to achieve.

Even in the worst productions I've seen, no matter how badly acted or staged-- I've always been moved by No One Is Alone. Except in the film. To borrow from another musical, I felt nothing.

Some might feel that it is to Disney and director Rob Marshall's credit that they didn't Disneyfy the look of the film. I see it as a missed opportunity to enhance the story. I really would have appreciated seeing some of the beauty and opulence of the castle, for example. Instead, it was dark and drab, as was the brief wedding imagery.

In adapting for the film, the writers chose to edit and whitewash the deeper, meaningful moments of the story. Combining that with the lack of passion, it left very little to get emotionally involved in.

Without Rapunzel's demise, we lose the witch's profound grief that propels her into a frenzied Last Midnight. Without a larger presence of the Baker's Father (Mysterious Man, or not) and the cut song No More, we lose what is the cathartic moment that leads to the Baker's return to his new family. As a result, the intensity and the pure, desperate passion is lost from characters' motivations.

Cast of Disney's film, Into the Woods.
Cast of Disney's film, Into the Woods.
One of the early moments in the film set the tone for me. Jack's Mother, played by the incredible Tracey Ullman, was directed to be purely a serviceable character on screen. (In the stage version, she is a warm, witty and lovable character.) I believe this was done to lessen the audiences' attachment and thus, later in the film: the reaction to her death; which also seemed somewhat muddled. Jack didn't seem terribly upset when he found out his mother was gone, nor did Little Red over her Granny. (And did it bother anyone else that Little Red suddenly looked like Dorothy in the Wizard of Oz for the remainder of the picture?)

The character of the Witch and Meryl Streep's performance have to be looked at separately. First, I didn't feel like the other characters really feared the Witch and her power as much as they saw her as a means to get what they wanted, or as an obstacle in doing so. Second, since the film chose to let Rapunzel ride off with the Prince, future unknown-- instead of becoming a victim of the giant; it lessened the Witch's loss. These two points affect the whole dynamic of the Witch's antagonistic role in the story, as well as her motivations.

Meryl Streep, easily the greatest American actress of our time, fully embodied what the film set out to portray. Though I hoped for a much more powerful performance, Streep filled the bill the way the story has been adapted, perfectly. One thing I noticed, having listened to the soundtrack since; you don't really grasp the incredible technique and emotion Streep brought to the character-- vocally, in one viewing in a theater. Meryl Streep doesn't just sing musical roles-- her vocalization is a well-crafted extension of her character's development and expression. Every word, phrase and guttural sound is perfection.

I liked the introduction of the blue moon to the story, opposed to just the passing midnights of the stage version. I thought it gave a clearer understanding of why the spell had to be broken now.

For me, the best and only perfect moment in the film was Agony. It was beautifully acted and staged. If the entire film had this energy and attention to detail, it could have been the best stage musical-to-film ever made.
Composer/Lyricist Stephen Sondheim.

I remember thinking about two-thirds of the way through: Where is all the music? A substantial amount was cut and occasionally reduced to underscoring. This is composer Stephen Sondheim’s baby. Though he and original book writer James Lapine were actively involved in the film, I feel they caved in to the studio pressures, too much, just to get this film made.
From all that I read leading up to the film's release, Disney was concerned about the original version being too dark (plot-wise), too many main character deaths and wanted to make it more family-friendly. The result is a watered down story that still, in my opinion, is not a family movie.

Into the Woods, on screen, felt like it was too long. This is ironic since it was 20 minutes shorter than the stage version, not including an intermission. It was more than a little slow and disjointed at times.

I'm sure people completely unfamiliar with ITW will have a completely different reaction to the film. And that's okay. I just hope it's a positive experience. The very best thing that could come out of the film is that it might encourage a new audience for the stage version. The film versions of other more recent movie musicals have done a great service to building and keeping audience interest in live theatre.

I can only hope that this film will contribute to that trend.

Thursday, April 24, 2014

Rebooting Creativity: Finding Your Way Back Home

Are You Feeling You've Lost Your Creative Direction? Has Life Gotten in Your Way? Stop Making Excuses and Find Your Way Home. Create.

 


Life gets in the way. It happens to most of us. There are all kind of distractions (and some necessities) that can prevent us from creating art. No matter what the excuse-- it's just that... an excuse. The life choices we make don't have to be a roadblock to creativity.

Here are some thoughts to get you out of that slump and help get those creative juices flowing:

1) No regrets.
Don't think too much. Many of us create unneeded baggage over what we haven't done, or didn't do; and allow that to prevent us from doing what we love. The past is gone... get over it. Do everything you can now with the time you have-- even if it's only for a few minutes.  Don't regret what you can't change and change what you can.
2) See everything as an opportunity, not a roadblock.
That job you hate but desperately need to pay the bills... can be a source of inspiration if you look for it. Look around you, network with coworkers, share your passion-- you never know what you might find.
The project you took for someone else to make a little cash or get your foot in the door... don't waste that opportunity. Learn, connect, try new things... open your mind.
3) Every path leads somewhere.
Is your art or career headed in a direction, far from where you wanted to go? Can you see where it's leading? Is it a dead end?
Sometimes we find ourselves getting too far off track or even traveling completely away from our original destination. We have to be willing to adapt, change, or reverse directions sometimes.
Always keep sight of your goals. Don't go on for so long, convincing yourself that you have to do something-- that in reality is preventing you from realizing your full creativity.  At the same time, try to be open and experience the journey as it happens. Some paths unexpectedly lead to rewarding destinations. Just make sure you keep moving on.
4) Creativity is not the same as productivity.
No matter what form of art you create, it takes time, skill and connections to make it happen. A project could take you days, weeks, years or even a lifetime to complete. It may take time before you actually produce something worthwhile. Don't fall into the trap of thinking that quantity is as important, or more important than the quality of your work.
Lots of projects under your belt may make you feel productive-- but are you proud of them as well? Do they represent who you are as an artist?  Are you learning, growing and really stretching your creative muscles?
5) Stop making excuses.
We're all guilty of this. After awhile it becomes more of a habit. The only honest excuse for not creating art-- is not wanting to create art. There will never be enough time, money or resources-- these are not good excuses.
Think about this-- The excuses you give yourself are always worse than the ones you give to others.
6) Set goals.
Set goals for yourself. Give yourself some benchmarks for achievement. Goals give you a direction and should help motive your progress. Don't allow the failure to meet those goals to discourage you. Reassess and set new ones.
7) Do something.
Do something. Anything. Even for five minutes.
If you're a writer or painter -- put something down on paper, don't just think about it in your head. Scribbled notes or sketches can be great triggers and motivators even if they're incomplete.
If you're a performing artist, sing or dance-- whatever you do. Sing in the car or the shower, if nothing else. Dance a quick step in the empty hall at work or in your living room.
The longer you go without writing, or dancing, or ... creating-- the harder it is to get started again. You'll be glad you did. Even for an audience of one (you).
8) Success comes from failure.
 Lots of cliches could go here and the topic of failure could be pretty broad. I want to stick to your own personal measure of failure.
There is no better way to learn and grow than to try and fail at something. Failure can open up new doors and ideas, leading you to successes you never dreamed about.  Don't shy away from trying something that you might not get right the first time around.
Art is a process. It develops with time and experience and needs to be constantly molded and reshaped. 
Success the first time around? Great! Did you learn anything? And who is measuring the success? You or someone else?
I believe truly creative, artistic people are never completely satisfied with their work but learn when to stop and let it live. It can always be better, clearer, brighter, deeper... but sometimes-- what it is, is just right.
9) Don't give into fear.
Some artists fear failure. Others fear success. Don't let your fears rule your passion. Create and live your passion!
10) CREATE!
The bottom line is:
If you're a writer- write!
If you're a sculpter- sculpt!
If you're a dancer- dance!

The only one stopping you is you.

Tuesday, January 7, 2014

BROADWAY MUSICAL SPRING AWAKENING HITS THE NAPERVILLE, ILLINOIS STAGE


FOR IMMEDIATE RELEASE
BROADWAY MUSICAL SPRING AWAKENING HITS THE NAPERVILLE STAGE
Naperville, IL — Surging Films & Theatrics and Introspect Theatre jointly present the Award-Winning Broadway musical Spring Awakening, January 31- February 2, 2014 at the Center Stage Theater, 1665 Quincy Avenue #131, Naperville, Illinois 60540.

Excitement is building in the Chicagoland area as Surging Films & Theatrics and Introspect Theatre gear up for their joint production of the controversial and award winning hit musical, SPRING AWAKENING, with music by Duncan Sheik and book and lyrics by Steven Sater.

Winner of 8 Tony Awards, including Best Musical, SPRING AWAKENING is a rock musical adaptation of Frank Wedekind's controversial 1891 expressionist play. Set in the rigid and repressive late 19th century Germany, SPRING AWAKENING follows a group of students navigating their way through the timeless story of teenage self-discovery and coming-of-age anxiety in a powerful celebration of youth and rebellion. Alternative rock ignites the stage as part of the folk-infused score that fuels the inner angst of the capricious teens.  SPRING AWAKENING is rated R for language, violence, and sexual content.

Artistic Directors Jeff Linamen and Billy Surges have assembled a phenomenal cast for SPRING AWAKENING, featuring outstanding talent from all over the Chicagoland area. Surges leads the cast in the role of Melchior Gabor, a smart, headstrong boy who refuses to bow down to society's rules. He is best friend to Moritz Stiefel (Billy Chengary), a troubled and uncertain boy, unable to handle the pressures he receives from his parents and peers to succeed. Rounding out the trio is Katie Meyers as Wendla Bergmann, an innocent young girl, exploring her blossoming curiosity to tragic results.

The large cast features Amara Brady (Martha), Taylor Bright (Thea), Tyler Clayton (Otto), Becca Heitz, Noelle Humbert (Ilse), Marc James, Mark Johnson (Adult Man), Gabi Knoepfle, Alex Knoll (Ernst), Chris Knudsen, Jennifer Lenius, Brandon Piper, Jordan Piper (Anna), Katie Long Piper (Adult Woman), Brandon Pisano (Hanschen), Vince Tolentino (Georg) and Aiyanna Wade.

Following its conception in the late 1990s, SPRING AWAKENING received further development leading to its Off-Broadway debut in May 2006.  The original Broadway production of SPRING AWAKENING opened at the Eugene O'Neill Theatre on December 10, 2006. Its cast included Jonathan Groff, Lea Michele and John Gallagher, Jr. with a creative team led by director Michael Mayer and choreographer Bill T. Jones. The original Broadway production won 8 Tony Awards, including Best Musical, Direction, Book, Score and Featured Actor (Gallagher). The production also garnered 4 Drama Desk Awards and a Grammy Award for Best Original Cast Album.

The success of the Broadway production has spawned numerous productions worldwide, including a production in London’s West End that won 4 Laurence Olivier Awards including Best Musical.

Surging Films & Theatrics and Introspect Theatre are presenting the full, uncut version of SPRING AWAKENING, January 31 at 7:30pm, February 1st at 2pm and 7:30pm, and February 2nd at 2pm at Center Stage Theater, 1665 Quincy Ave., #131, Naperville, IL 60540. For ticket information, visit www.surgingfilms.com or call 773-614-7846.

SPRING AWAKENING contains strong language, sexual situations and mature themes and may not be appropriate for younger or sensitive audiences. Recommended for ages 15 and up.

SPRING AWAKENING
Presented by Surging Films & Theatrics and Introspect Theatre
January 31, 2014 at 7:30 PM
February 1, 2014 at 2:00 PM and 7:30 PM
February 2, 2014 at 2:00 PM
Center Stage Theater, 1665 Quincy Ave., #131, Naperville, IL 60540
BOX OFFICE: 773-614-7846

Directors Jeff Linamen & Billy Surges
Music Director Seth Durbin
Choreographer Billy Surges


Thursday, August 25, 2011

Why Theatres Fail


The Roses of Success

As I reach the end of my master’s program in entertainment business, I thought I’d take a look at reasons why many theatres fail. It happens all the time. Most of us tend to only hear about the major failures. Does this mean live theatre, as we know it, is dying in America? Not hardly.

According to the 2008 National Endowment for the Arts survey, nonprofit theatres with an annual budget of $75,000 or more have doubled in the past 15 years. That’s the good news. The bad news is that audiences for non-musical plays have steadily decreased from 13.5 to 9.4 percent of the general population.

The NEA survey goes on to state that theatres are doing a good job of balancing earned income against contributed income. A good job? The report states that earned income fell 13 percent since 1990. I’m unsure how they see this as a good thing. In fact, I believe the dependence of theatres on contributions is one primary reason some theatres fail.

I am all for public support of the arts... but at what cost? I understand funding new companies, new work, experimental programs and arts education outreach programs. Where or when does it stop? I think it’s time for theatres in America to start being held accountable for their financial responsibility and stop using ART as an excuse for not running their operations as a business.

I know I could take a lot of flack for that statement but it’s true. I’m really sick of hear how the arts are not profitable and can’t sustain themselves. Does this really make any sense? What about the over one billion dollars in Broadway grosses earned by commercial theatres?

Art is everywhere around us. If you breathe, hear, touch or see...then you experience art every minute of the day. Yes, popular art forms change and some disciplines have their ups and downs but all art forms are crucial to our society.

I believe if those in the theatre community would stop lamenting the pending death of live theatre and focus their energies on promoting and celebrating it; the public negative connotations might just disappear.

Here are some of the reasons I think I think theatres fail:

Poor Financial Management
According to the NEA, the majority of theatres in the United States rely on government and private funding for half of the operating costs. I feel this is irresponsible and does not promote the sustainability of the company. Outside funding cannot be depended on, especially in a weak economy. I would term this as “living beyond their means”. Unless it is corrected, the mounting debit will far outweigh the income and lead to the company’s demise.

Bad Programming
Plain and simple: you have to know your audience. Many theatre companies successfully challenge their patrons with one or two productions a season that it outside their normal offerings. I think this is terrific. I think it should be the mission of every theatre to educate and expand their audience’s exposure to unfamiliar work. Unless your entire mission is based on producing new and/or experimental work, to suddenly present a season that moves far away from your established genre can assure your subscribers won’t be coming back.

Ineffective Marketing
Marketing is rapidly changing with new technology and its affects on our daily lives. Theatre companies have to constantly re-evaluate the effectiveness of their marketing and stay with the current trends. Ultimately, I think the area where most theatre fail is creating a personal relationship with their community. Word-of-mouth continues to be the number one reasonpatrons chose to attend specific shows. More theatres need to focus on this.

The Wrong Staff and Board
Staff and board structures are frequently known to be love-hate relationships. There has to be a respect and balance between the two. Theatres can fail when a board suddenly (or finally) decides to clear house and replace the artistic leadership. Obviously, there are times this needs to happen. It is a huge mistake for any theatre company to base its entire future on one individual and their reputation. Board and staff members should be constantly communicating how to better the company. Allowing the focus to shift from the company to an individual is one clear way to destroy a theatre’s future life.

The Elite Effect
Arts organizations, as a whole, have a reputation of being elitist. This persona hinders growth and creates a wall between them and the patrons they purport to serve. Granted, much of this is not intentional, but changing a company’s image once it has been established can be nearly impossible. Companies and the art they produce needs to be completely accessible to the entire community. Branding, image and reputation play a huge role in the success or failure of theatre companies around the world.

CultureBot’s  Jeremy M. Barker has written a great response to an article about failed theatres in Seattle. He provides an interesting commentary, as does the original article on which it is based.  I do have to disagree with his assessment that theatres should not be more “business-like”.  How many business do you know of  (yes, theatre is a business) that rely on 50% private and government support? 

I believe if the art is good, it can be created and exhibited in a business-like fashion without compromising the art. It may not always be profitable, but that isn’t the point. The point is that sustainability and financial responsibility need to be taken into consideration when deciding how or when art is produced and displayed.

Theatre companies can take risks with works that are outside their normal genre or that may be considered too risqué or experimental; they just need to be balanced with the creation and presentation of work they are familiar with, and their audiences expect of them.


On a somewhat related topic, I found this interesting article on the privatization of community organizations and services you should read. Could this be our future?

Saturday, August 13, 2011

Funding Your Dreams: Seeking Out Alternative Financing For Your Business


Money, Money, Money


Do you have the perfect business idea? Are you passionate about your product or service? Are you so sure that you can be successful but you don’t have the funds to get started? There is hope.

Before you even think about approaching a bank or alternative source of funding you must have a solid business plan. You need to show potential investors that you not only have a great idea and the passion to bring it to life, but also a well thought out plan of how you will make it happen and that it will be profitable.

Once you have your business plan you need to carefully research all the available sources for potential financing. Banks are usually the first source business owners approach. Understandably, many times they are turned down. All is not lost. There are many other sources of alternative financing out there, you just have to know where to look.

First, let me say, venture capital (VC) is probably not an option for most us. Venture capital firms focuses primarily on big investments in big companies that are high risk, high yield start up companies in the fields of technology, healthcare and more recently green technology. Occasionally, firms have financed smaller companies, and are now openly doing so as Venture Lending for Start Up Capital. Firms are particularly interested in small businesses that could potentially explode in to big businesses.  Where VC focuses on big loans with big returns, venture lending for start up capital are often smaller loans where the firm may not require an ongoing piece of the business.

Bootstrap Financing, or self-funding is a common way many small business receive at least partial financing. This can include borrowing from friends and family and bartering products and services. The main advantage to this is that it can eliminate high interest but could also present problems if the financing cannot be paid back in a timely manner. Relying on this type of financing can also limit the company’s growth. First and foremost, never accept a loan from friends or family without drawing up a clear contract. Handle it as you would a bank loan.

Community Banks are another great alternative to the standard bank loan. They often have money to lend particularly to local, community driven businesses that might help build the local community and economy. Some community banks are certified lenders through the U. S. Small Business Administration. Instead of your business being analyzed by a computer, as is done why most of the big banks, community banks give businesses the opportunity to actually present their business plan to see if it might be a good fit.

Angel Investors can be a good resource for many businesses. Most angel investors are wealth individuals, or networks of individuals looking primarily to invest in new businesses, usually seeking lower amounts than those seeking venture capital. Similar to venture capitalists, angel investors are usually looking to own a healthy portion of your business as a result of their investment.


Credit Cards are often used by small businesses needing small loans quickly.  With high interest rates, this type of funding should only be considered in emergency situations.


Here are some other types of alternative financing you might want to consider:


Last but not least, there are grants available to small businesses. Especially if you or your business has or creates some relational ties to organizations offering the grants.  They may be difficult to find but they are out there. Do your research. In fact, you might want to try searching for grants first. After all, they are valuable assets that don’t have to be paid back.

Here are some additional links you will find useful in your search for funding:

U.S. Small Business Administration: http://www.sba.gov/




Thursday, July 28, 2011

For Profit vs. Non Profit Business Plans (Part Two): Which Is Best For You?


I Know Things Now

While researching business plans this month I came to an important conclusion: Whether you are considering starting a nonprofit or for profit business, if you’re your plan is solid, you should still be able to break even or show a profit. By their very nature, nonprofits are not allowed to show a profit. This is because usually you are giving or donating a large portion of your services to somehow enrich your community and it is why the government gives you the tax breaks.  Most arts organizations, it is assumed, are usually going to be nonprofit.

The question I had to ask myself this month was: “If the only way I can make a new arts organization successful, is as a nonprofit, is it really a good idea?”

There are many financial benefits of running a business as a nonprofit. Two of the most obvious are tax breaks or tax-exempt status (if you qualify) and many grants from the government and for profit sector are only geared towards nonprofits. The bottom line: there can be no profit. So then I have to ask, “Is this taking the easy way out?” Sometimes I think there are arts organizations that use nonprofit status as the excuse for not being run better. Is it a bad business plan? Is there no business plan?  It can be a great excuse (nonprofit) for poor planning or a poorly run business, letting others pay for bad decisions (in the form of grants and government assistance).

Let me stop here and say that I fully support and understand the necessity of nonprofit companies and the good work they do. There are nonprofits, however, that totally rely on outside assistance to continue to operate. I think this is what needs to change.

For me, I found a more important issue in debating the two types of businesses was personal income and control. If you follow a nonprofit structure by the letter of the law, you cannot run a nonprofit business and profit from it financially. This may mean no paycheck. So unless you are independently wealthy, you must give control of the company to a board of directors if you want to be paid for your services as an employee of the company. There is a huge personal risk here, especially when you are in effect, donating many hours of time, money and your passion.

A nonprofit board of directors, in the best-case scenario, is a group of people that you have assembled because of their passion, drive, knowledge and experience. They are volunteers, donating their time (and often their money) to a common cause. No matter how much you think they support you and your vision, at some point there will be disagreements. Those disagreements could lead to your dismissal. In some cases this might be what’s best for the future of the organization but it could leave you and your vision without a home. If you follow nonprofits in the news, you will find there seems to be an unusually high rate of turn over of the paid leadership.

A good alternative might be to form a for profit LLC or Limited Liability Company. You lose the financial benefits that nonprofits receive, but you can be paid and retain control of the company. Your company can also show a profit.

So back to my question, “If the only way I can make a new arts organization successful, is as a nonprofit, is it really a good idea?” I had to think long and hard about the benefits to the community and why arts organizations are so important.  I looked at it both philosophically and financially and came to these conclusions:

Art is an integral part of society. You can’t wake up in the morning without art somehow influencing your life. Whether its in business, marketing, education or entertainment, the creativity of art is the basic mechanism that drives our interests.

• Changes in society, government and funding for public schools is having a detrimental effect on how future generations will be exposed to, and learn the fundamentals of art. These changes open up the marketplace, at least in the area of education for profitability of a target business.

•Realizing and understanding the importance of art in our daily lives, leads to the assumption that there is a consumer need and desire, thus making a for profit’s ability to be successful a true possibility.

I talked about Guy Kawasaki and William J. Byrnes in my last post. Both men have spent their lives studying and developing ways to build better businesses and make them successful. Both men agree that planning and structure are ultimately the keys to success.

Kawasaki wrote a terrific blog post about writing a successful business plan. In it, he stresses the importance of writing the pitch first and perfecting it before writing the plan. It makes sense, doesn’t it? You are selling an idea, product or service. What is it? Why is it beneficial and who needs it? How can it be profitable?  Answer these questions first and then write the business plan for success.

Kawasaki also says the ideal business plan should be 20 pages or less. Eleven pages of crucial information and he allows for 9 pages of what he calls the “fudge-factor”. He says to “make it a solo effort” (usually written by the CEO), “put in the right stuff” and “keep it clean”.

About 6 months ago I worked on writing a team event project as part of my masters’ program. Five people, in different parts of the country, trying to write a business plan for a one-day event. I can describe it in one word: difficult. Not only were we trying to combine five different ideas and perceptions of what the event should be, we also differed in how it would be executed.  The end result was 75 rambling pages without a clear focus or voice. Another team of two people wrote a 17-page project, clearer focus and voice and they got the better grade. 

Another important factor I discovered was that you have to allow the business plan to evolve. As you research and analyze your market, competition, and plan for execution, you make all kinds of discoveries that can enhance and make your plan stronger. Business plan writing is a long and fascinating process.  I used to think that all you needed was an idea and a good budget. It’s not enough. With what I’ve learned, I can’t even imagine trying to start a business or project without a fully analyzed plan that in the very least, increase the chances of real success. 

Sunday, July 10, 2011

Non Profit Business Plan Advice for Building and Growing Your Organization (Part One)



Advice From A Caterpillar

I’ve worked with dozens of non profit organizations over the years, some successful and some not. The one thing they all seemed to have in common: no business plan. Many small businesses think it’s all about the budget. (Most of the non profits I’ve worked have been small to mid-size theatrical companies.) In every community group, amateur theatre company, charity organization and professional non profit theatre I've been involved with, the budget was the thing that mattered most.

No matter what your organization’s focus, it must be run as a (for profit) business in order to achieve longevity and success. Though it might seem like common sense that a new start up should have a well thought out plan, you might ask why an established organization needs a business plan.  The answer is pretty simple: to have direction, measure your progress and achieve your goals. The business plan is your blueprint or road-map to success. It is also the most necessary tool your business will need when seeking financial assistance, whether it be investors, grants or loans. All the information you will be asked for should be concisely worded and demonstrated in your business plan.


The U.S. Small Business Administration says, “A business plan should be a work in progress. That's because your business will evolve over time, and be influenced by outside factors such as the economy and local conditions. Even successful business owners should maintain a current business plan to ensure they remain knowledgeable on the elements that can affect continued success.”  Truly sound advice.

In this first part, I thought I’d take a look at a couple of business experts. The best place to start when formulating a successful business plan is to examine the philosophies and achievements of those who know it best. In part two, I’ll be discussing how to take their advice and apply it effectively to your business.

Guy Kawasaki is a popular business guru. If you want to be inspired and stay in touch with the current business trends, I highly recommend you follow him on Twitter @GuyKawasaki  and Facebook. The author of ten critically acclaimed books, Kawasaki is currently offering three of his older books: The Macintosh Way, Database 101, and The Computer Curmudgeon, FREE in an effort to persuade readers to purchase his latest book, Enchantment : The Art of Changing Hearts, Minds and Actions
Kawasaki rose from a humble childhood in Hawaii, to attain his BA at Stanford in Psychology, followed by his MBA at UCLA. He was influential at Apple before starting Fog City Software in 1989 and then returned to Apple in 1995 as an Apple Fellow. He left Apple to start Garage.com, which later became Garage Technology Ventures, which serves as a venture capital firm, directly investing in start up tech companies.
Guy Kawasaki is currently a co-founder of Alltop (Innovation.alltop), an “online magazine rack” in addition to continuing with Garage. 
 
Kawasaki’s book, The Art of the Start, is described on his website as “getting down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking”. Important information we all can use when setting up a new business plan. 
Kawasaki's charisma and enthusiasm are infectious .  It’s no wonder his books and advice are highly sought out around the world. Guy Kawasaki's approach to business focuses heavily on social engagement. He believes in the passionate involvement of the employees and the public (consumers). Branding and connecting your business with your target market, building a strong relationship, are key strategies used by Kakasaki.
   
William J. Byrnes
 The main reason I selected William J. Byrnes was because of his wonderfully detailed book, Management and the Arts (which is actually a textbook) that I having been reading over the past year as part of my own research. An academic scholar, Professor Byrne focuses his life work on educating students and companies on how to successfully set up, run, and manage arts organizations around the world.
Byrnes received his BA in English from the University of New Mexico and his MFA in Design and Production from the School of Theatre, Film, and Television at UCLA. Immediately after completing his education, Byrnes spent the early part of his teaching career working for numerous universities and in various capacities with different arts organizations. This hands-on experience as an administrator, teacher and designer, greatly increased his knowledge and ability to formulate good standards for arts administration and business practices.
Byrnes first notable work was his 22 years with the renowned Oberlin College in Ohio where he started as a lecturer, became a professor of theatre and Assistant Director of the school’s conservatory dance and theatre programs. He left Oberlin to serve as Florida State University’s Director of Theatre Management master’s program where he also taught Arts Administration.
Internationally, Byrnes has taught and lectured at schools and conferences in Tokyo, Singapore, Bejing, and across Germany. He currently serves on the Editorial Advisory Committee for the Asia Pacific Journal of Arts and Cultural Management
In the U.S., Byrnes is a member of the National Theatre Conference, a director on the ESTA Foundation board, and the Association of Arts Administration Educators (AAAE). He has been actively involved with the United States Institute for Theatre Technology (USITT) since 1985, having served on the board, as Vice President and President (2000-2002); he currently is the editor of Inside USITT.
Byrnes currently serves as Associate Provost and Dean of Graduate Studies at Southern Utah University. William J. Byrnes management concepts for arts organizations are geared toward structure and stability. Quality and community involvement are two of his keys to success; while constantly striving for a strong management and business development, blending the creative goals with the necessary planning and management for continued success.
 Your Business Plan:
Here are a few of the critical key components Kawasaki and Byrnes suggest donors and investors are looking for in your business plan:
Keep it simple. Donors and investors aren’t going to spend a lot of time reading your business plan. Too many unnecessary details may cause them to put your proposal down and go to the next. Keep it simple and keep them engaged.
Be specific. Vague generalities will make the reader think you haven’t done your homework, or haven’t truly established your niche in the market. Simple, clear and concise wording describing exactly what your business will accomplish is what investors and donors are looking for.
Prove your ability to provide a unique product. What is your niche? What makes your business or product unique compared to the competition? Make it clear that your business offers something others don’t, showing the value and need for your existence.
Be profitable in 3 to 5 years. You need to show that your business can make a substantial profit and be self sufficient in a period of no more than 3 to 5 years. This is a little different for non profit organizations (especially charities) but your financial information should show that you have carefully planned for the financial stability and the well-being of your organization. Investors want to see a profit. Donors want to see responsible and substantial results. Loan institutions want to be sure to get their money back with interest.
What is the most important part of your business plan? The Executive Summary.  
It is the first thing (possibly the only thing) that investors and donors see. If it isn’t informative, short, concise, well written and attention-grabbing; they probably won’t even look at the rest of your plan. It has to be specific and dynamic. It’s the first thing they see and the last thing you’ll write.
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Part Two will explore more details for writing the perfect business plan.
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References, recommended reading and links:
Alltop website. http://alltop.com/about/
Management and the Arts website.  http://www.managementandthearts.com/
Guy Kawasaki’s Enchantment on Facebook. http://www.facebook.com/enchantment?sk=app_176217385757369
Guy Kawasaki on Facebook. http://www.facebook.com/guy
Guy Kawasaki on Twitter. http://twitter.com/#!/GuyKawasaki
Guy Kawasaki Website. http://www.guykawasaki.com/
William J. Byrnes Biography. Southern Utah University. http://www.suu.edu/faculty/byrnes/professional.html
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